A total of 12 SUPPORTER teams took part in the DRAGON BOAT afternoon on 13 May 2017 organized by FIRENZE IN ROSA Onlus, the Organizing Committee for the 2018 IBCPC Participatory Dragon Boat Florence Festival. Paddlers and onlookers numbered well over 300 and packed the water and shores at Canottieri Comunali di Firenze in Florence, Italy, for a day of sport and prevention. Teams were made up of business firms and associations involved in and committed to Dragon Boat. The paddlers “dug” into the Arno River with boldness and exuberance. This is just one of the occasions that FIRENZE IN ROSA Onlus aims to disseminate awareness about breast cancer prevention by promoting health and wholesome lifestyles.